Brand
Adriatic editorial. Free to use.
Official meandai assets — wordmark, palette, type. Use them when writing about us, embedding our logo, or partnering with us. The principles below are guardrails, not gates.
Wordmark
Lowercase, always.
Need other formats? Email hello@meandai.io — we’ll send PNG and PDF variants.
Palette
Six tokens. One accent.
Paper
#F7F6F1
hsl(41 36% 96%)
Primary background. Warm, never pure white.
Ink
#0F0F0E
hsl(60 4% 5%)
Primary text. High-contrast on Paper.
Clay
#C2603C
hsl(16 53% 50%)
Single accent. Used at 1–2% of surface — focus rings, primary CTAs, status dots.
Clay deep
#9C4A2B
hsl(16 56% 39%)
Pressed / active state for the clay accent.
Muted
#5C5B57
hsl(36 4% 35%)
Secondary text, captions, microcopy.
Stone
#B5B0A7
hsl(36 8% 84%)
Borders, dividers, hairlines.
Type
Three families. Each one job.
Default sans-serif for body copy, navigation, buttons, dashboard. Open-source, OFL-licensed.
H1 and H2 only. Italic for accent phrases. Reserved for marketing surfaces — never the dashboard.
Eyebrow strips, status pills, file paths, numbers in dashboards. Tabular figures enabled.
Principles
Four things, always.
- 01
Lowercase wordmark.
We write our name as “meandai”, not “MeAndAI” or “MEANDAI”. The wordmark itself is the canonical lockup.
- 02
One accent, used sparingly.
Adriatic clay shows up as focus rings, primary CTAs, status dots — never as a flood color. 1–2% of any surface, max.
- 03
Editorial pacing.
We use Instrument Serif italic for the second clause of a hero — never both clauses. Sub-heads sit in the muted-foreground range, not at full ink contrast.
- 04
Don't say "AI-powered".
We say what the team does, not what it runs on. "AI-powered", "transform", "supercharge", "unlock", "leverage" — never. Direct verbs only.
Writing about meandai?
We’re happy to review press copy, send hi-res assets, or do a quick interview. Email hello@meandai.io.
Press contact