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Field notes · · 2 min read

Building meandai in public

ByStefan Stešević· Co-founder & CEO

We're a few months into building meandai, and we've decided to do it where you can watch.

This is the first entry in what we hope becomes a habit: writing down what we're learning while we build, close to real time. Not a content-marketing program, and not a highlight reel — the messy middle. The decisions we're unsure about, the things we try that don't work, and the occasional small win.

What we're building

meandai is an attempt to answer one question: what would it look like if a one-person business could hire a whole team — marketing, sales, concierge, finance, operations — without hiring a single human?

Not another tool you have to learn and operate. A set of specialists you brief once, that share context, and that hand work to each other the way a real team does. You stay the owner and the editor; they do the legwork. That's the idea we're building toward.

What we're working on this month

  • Brand training. Teaching each specialist to write in your voice from the materials you already have, instead of a generic house style. This is the part we're most excited about, and the part that's hardest to get right.
  • The hand-offs. A marketing draft is only useful if the next specialist down the line can pick it up without a human re-explaining everything. Getting that context to flow is most of the work.
  • Guardrails first. GDPR and the EU AI Act aren't a launch-day afterthought for us. They're shaping the architecture now, while it's still cheap to change.

Why in public

Two reasons. First, building in the open keeps us honest — it's harder to quietly drop a hard problem once you've written down that you're working on it. Second, the people we most want to build for — owner-operators who are curious about AI but allergic to hype — can tell the difference between a polished pitch and a genuine work in progress. We'd rather earn that trust now than perform it later.

If that's you, the best way to follow along is the founders' waiting list. We'll send a short note when there's something real to show — and we'll keep posting from the workshop floor here in between.

— Stefan

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